About Us

Welcome to Sims Diamonds – Where Quality Meets Integrity.

I'm Darrell Sims, the founder and owner of Sims Diamonds. This business began with a simple but powerful idea: everyone deserves access to high-quality, beautiful jewelry—without having to sacrifice their budget or settle for less than their dream.

Over the years, I heard far too many stories from friends, family, and clients who had been overcharged for their jewelry, or from brides-to-be who had to compromise on the ring they truly wanted because the prices at local jewelers made it feel out of reach. These conversations sparked something in me. I knew there had to be a better way.

I started Sims Diamonds with a mission: to offer stunning, high-quality jewelry—especially lab-grown diamond rings—at fair and accessible prices. What began as a focus on lab-grown engagement rings has since grown to include a full range of jewelry made with lab-grown diamonds, natural diamonds, and a curated selection of precious gemstones.

Our commitment is simple:

• Budget oriented pricing
  
• Exceptional craftsmanship
  
• A personalized experience for every customer
  

At Sims Diamonds, we believe that your jewelry should reflect your story, your style, and your values—not just a price tag. Whether you're celebrating love, a milestone, or simply treating yourself, we’re here to help you find something that feels just right.

For me, this work is more than a business—it's a calling. I consider it a blessing to play even a small role in some of life’s most joyful moments. My faith in God guides my decisions and reminds me to always lead with honesty, compassion, and purpose. While that faith is personal, its influence is woven into how we serve our customers every single day.

Let’s create something unforgettable.

Start designing your custom piece today or browse our latest collections and find jewelry that speaks to you—beautiful, timeless, and priced for you.

– Darrell Sims

Founder, Sims Diamonds